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How to navigate my portfolio...

Hello! Thanks so much for stopping by to view my portfolio. I’ve organized my work into sections below to make it easy to explore. Feel free to scroll to whatever piques your interest. Each piece was written in the tone and brand voice of the client I was working with at the time, so you’ll notice some variety throughout. I hope you enjoy having a look around!

B2C Luxury, Travel, Charity and Lifestyle...

This section highlights my B2C work across travel, pet care, and home improvement. From inspiring getaways to practical how-tos and everyday living, each piece is crafted to inform, engage, and convert.

Anna Foundation - UX Website Copywriting •

UX Website Copy — The Anna Foundation

I developed the website copy for the Anna Foundation, a South African non-profit organization supporting rural children through education, sport, life skills, and women’s skills development.

Working from interviews, existing materials, program information, testimonials, and impact data, I shaped the content and messaging for the new website. My role focused on making complex information clear, accessible, and engaging while keeping the organization’s authentic, people-centered voice at the heart of the site.

The project included UX-focused website copy, page structure and messaging, calls to action, FAQs, donor-focused content, program descriptions, volunteer and partnership messaging, impact stories, and SEO/AEO considerations.
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Guest Post for DAP on ConservaMom •

Oral Health During Pregnancy: What Moms Should Know to Protect Themselves and Their Babies

Sharing is caring! Learn about oral health during pregnancy and why regular dental checkups are essential for you and your baby.

Pregnancy is a smart time to schedule a dental checkup. The increased blood flow and hormonal changes that your body depends on to develop a healthy baby can also impact your oral health. Research shows that pregnancy can increase the risk of tooth decay and gum disease, which makes routine dental care important. The good news is that dental checkups are considered sa...
Photo by Jess Loiterton on Pexels
Waikiki Resort Hotel by Sono •

Your Guide to Experiencing the Made in Hawaii Festival | Waikiki Resort Hotel

Are you passionate about the creativity of Hawaii, while eager to empower the hard work of small businesses? Do you love local crafts, gourmet food, Hawaiian fashion, and live entertainment characteristic of the islands?

If so, the Made in Hawaii Festival is worth highlighting in your calendar. 

This event is a three-day celebration of Hawaiian small businesses and entrepreneurs. It presents them with a platform to earn peak revenue, showcase their products, and grow their businesses. The...
Photo by Jess Loiterton on Pexels
Waikiki Resort Hotel by Sono •

6 Best Places to Get Father’s Day Gifts in Honolulu | Waikiki Resort Hotel

It's time to surprise dads and father figures with something meaningful for Father's Day. They're the ones who bring humor with dad jokes, provide strong shoulders for weary little kids, and sturdy companionship. Opting for personalized Father's Day gifts from Hawaii captures the spirit of aloha—a deep sense of connection, warmth, and gratitude.

The dad in your life deserves more than the predictable pair of socks! From tasty treats to items they can proudly wear, we have put together this li...
Photo by ROMAN ODINTSOV on Pexels
Waikiki Resort Hotel by Sono •

6 Best Local Ice Cream Shops to Try in Honolulu | Waikiki Resort Hotel

With its year-round tropical heat, it's always ice cream time in Hawaii! Nothing is better than a cold, refreshing scoop, especially when creators use interesting local flavors. Whether you're looking for sweet, familiar tastes like caramel or chocolate, or plant-based and natural ingredients like liliko‘i, Honolulu ice cream shops have something for everyone.

Wondering where to grab a scoop? These six local ice cream shops in Waikiki are easy to find and a short walk or drive from our Waikik...
Photo by Daniel Torobekov on Pexels
Waikiki Resort Hotel by Sono •

Aloha and Respect: Navigating Hawaiian Culture with Sensitivity | Waikiki Resort Hotel

Experiencing a new culture is exciting, but it also requires sensitivity. While preparing for long, sunny days on the beach and Hula dancing under the stars, doing your homework on Hawaiian culture will benefit your experience.

The Hawaiian culture is vibrant and receptive, and you'll likely be welcomed graciously into their ohana. To ensure that you don't step on any toes, or make an ignorant faux pas, keep reading as we unpack the true meaning of Aloha, cultural traditions, and how you can...
Photo by Jess Loiterton on Pexels
Waikiki Resort Hotel by Sono •

How to Plan a Hawaii Wedding | Waikiki Resort Hotel

Aloha lovebirds! Ready to turn your wedding into a Hawaiian adventure? With tropical beaches, welcoming locals, ideal weather, and tasty local food, it's no mystery why this island appeals as a place to make a part of your love story. However, planning your big day comes with decision fatigue and overwhelming opinions. Our number one tip: Make quick decisions on the big stuff and enjoy the details! This day should reflect your and your partner's personalities - so plan a day for fun, romance, an...
Photo by Valeria Boltneva on Pexels
Waikiki Resort Hotel by Sono •

O'ahu Vegan Restaurants: Where Plant-Based Dreams Come True | Waikiki Resort Hotel

As someone who prioritizes cruelty-free eating, you may need to dig deeper to find spots that cater to your plant-based cravings. We've crafted a list of some of the best sites to try when seeking vegan food in O'ahu. This vibrant and diverse island is sprinkled with places that offer delicious and cruelty-free dishes with fresh produce from their ʻāina (land).

Here's a helpful list of places that serve vegan food in O'ahu. And remember, you don't need to be a vegan to enjoy good, tasty, meat...
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6 REASONS YOUR KIDS WILL LOVE SWIM LESSONS

It may be a tried and tested parent hack, but it certainly works: "Upset kid? Just add water!"

Playing in the water as a toddler, splashing in a shallow pool, or even climbing in the shower work wonders for parents and caregivers whose kids are angry, sad, dysregulated, or overstimulated. There is a certain restoration and reset that comes with frolicking in the water.

Adding swimming lessons to your child's extra mural activities is highly recommended by many who endorse swimming lessons as a...
RecruitingDaily •

When Your Job is on Thin Ice: 6 Tips for Managing Layoff Anxiety

It’s been a tough time lately. From necessary and empowering shifts like zero tolerance for toxic work cultures to the great resignation and even greater layoffs, “job security” is hardly inevitable. The abundance of layoffs in all industries harms employees’ mental health. People feel vulnerable, anxious, and disposable. Plus, breaks in employment may have an impact on future employment opportunities, leading to a bash in confidence and a downward spiral of stress. 
Numerous talent acquisition...
RecruitingDaily •

Escaping the Cycle of Low Wages: The Benefits of Upskilling for Workers and Employers

Is upskilling the solution to hiring challenges for employers? Many believe it is. Would rage applying or quiet quitting be trending if employers were investing in the lives (and ultimately livelihoods) of their team members? Maybe less so.
A 2021 Workforce study surveyed over 18,000 frontline workers across 150 companies, stating their number one reason for leaving their job. Guess what came out top? Lack of career growth opportunities. So if you still need to give upskilling due praise, now’s...
RecruitingDaily •

Pre-Employment Tests: Mistakes or Marvels in the Recruiting Process?

Pre-employment testing seems par for the course for many recruiters or employers seeking to fill positions. These tests often involve technical assessments that gauge skills specific to the advertised role. As part of the recruiting process, pre-employment assessment sounds like a great idea – in theory. But there are cracks in the recruiting process when tests are a foundational deciding factor to a successful application. 
In this article, we uncover the truth about pre-employment testing and...
Photo by Helena Lopes on Pexels

Understanding Water Safety and Your Dog

Hiking, camping, and exploring nature with your pet are one of the many joys of having a furry best friend. But even if your dog is pool-safe at home, natural bodies of water have other risks that could endanger your pet.
Here are our top tips for keeping your dog safe while exploring the outdoors together.
Keep your pal safe in natural bodies of water with these top tips.
It could be the hottest day in history, but if your pet seems nervous around the  water, don't force them into it. Shock and...

10 Things You Should Know Before Buying Pivot Doors

Pivot doors in a home are grand statement pieces. While still expensive, they are more widely available for use in exterior residential applications.
Are you considering pivot doors for your home? Before you buy pivot doors for your home, read our list of ten things you should know about pivot doors. We'll cover the advantages of pivot doors, their flaws, and more.

Pivot doors in a home are grand statement pieces. While still expensive, they are more widely available for use in exterior residen...
Photo by Amanda Fagan on Pexels

Condensation Between Window Panes | Brennan DFW

Condensation is a natural reaction to contrasting temperatures, and if you can easily wipe it off your windows or doors, then you're well on your way to dealing with the problem. But if excessive moisture creeps its way in between the glass panes of your windows, then you may have a real problem on your hands. In this post, we're answering the question is condensation between window panes is a problem.

Condensation is a natural reaction to contrasting temperatures, and if you can easily wipe it...

B2B Business Marketing | SEO & GEO

This section showcases my B2B business marketing work, with a focus on SEO and Generative Engine Optimization (GEO). I create strategic, search-intent-driven content that builds authority, strengthens visibility, and drives measurable growth.

Digital Authority Partners •

Generative Engine Optimization Checklist For Brands | DAP

Generative engine optimization (GEO) helps your modern brand structure marketing content so your business appears accurately and consistently in AI-generated responses. Today, buyers increasingly rely on AI-powered search experiences and large language models (LLMs) to find information. These tools support research, solution comparison, and brand preference formation. 
Strong brand visibility means that artificial intelligence (AI) trusts you enough to quote you in answers. This article introduc...
Photo by Beyzaa Yurtkuran on Pexels
Digital Authority Partners •

AI & Generative Search In Chicago SEO | DAP

In September 2025, ChatGPT had over 5.4 billion visitors, and research predicts that AI search will surpass traditional search habits by 2028. A Chicago SEO agency helps your business thrive with insight into trends, tools, and adaptation strategies for the future of AI-driven marketing.
This article explains how AI and generative search change SEO for your Chicago business. We go through why Google’s search generative experience matters and how to stay relevant for years.
Generative search reli...
Digital Authority Partners •

7 Benefits Of Hiring A Healthcare SEO Consultant

The average American spends about $15,000 per year on personal health. Increasing effective patient intake and building your reputation are key factors that influence people’s choice of provider. 
Working with a healthcare search engine optimization (SEO) consultant helps healthcare organizations strengthen visibility, whether for general hospitals or specialty providers that depend on SEO for ABA therapy to connect with local families. A medical SEO agency’s strategic approach supports growth b...
Digital Authority Partners •

Remarketing Services That Help Businesses Improve ROI | DAP

Your website attracts traffic, creating a strong foundation for optimizing leads and sales to support your income goals. Recapturing customer attention is a key part of a retargeting marketing plan. 
Innovative remarketing services for businesses complement existing digital marketing initiatives by nurturing mid-funnel customers and turning customer interest into revenue. This marketing tool accounts for almost 90% of observed change in loyalty and brand perception, boosting sales and improving...
Photo by Lukas Blazek on Pexels
Digital Authority Partners •

Content Marketing ROI Metrics For AI Search | DAP

Your content marketing strategy is entering its most powerful era. AI-powered search has created unprecedented opportunities to build brand authority exactly where business buyers make decisions. When AI summaries appear in Google, your content reaches audiences in entirely new ways — through citations, featured answers, and authoritative mentions that build trust before users ever click.
The opportunity is clear: 92% of search interactions now happen within AI-generated responses, creating mass...
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Digital Authority Partners •

SEO Strategy That Works For Chicago Businesses

Here’s a surprising fact: 75% of local companies generate more leads through local SEO than paid advertising. A Chicago SEO agency with routine audits and clear performance indicators could help your business stand out in America’s top metro for business relocation.
Whether your company is new to Chicagoland’s metro or was built here from the ground up, one thing is clear: competition is intense. Staying visible and relevant online is crucial to standing out.
Peak visibility comes down to how we...
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Digital Authority Partners •

Hire Minneapolis Fractional CMO

Did you know Minnesota startups received more than $1.7 billion in venture funding in just one year, helping the North Star State rank among the top five for business growth and innovation? Local companies can capitalize on that momentum by hiring a fractional CMO in Minneapolis. An executive-level strategist offers access to marketing leadership that drives planning, accountability, and performance.
Read this to learn how fractional chief marketing officers (fCMOs) operate, why more Minneapolis...
Photo by www.kaboompics.com on Pexels
Digital Authority Partners •

Healthcare B2B Marketing Brand Positioning | DAP

Did you know the global healthcare advertising market is expected to grow by about 5.4% each year from 2025 to 2033? Complex decision-making chains, compliance demands, and digital transformation are reshaping how healthcare B2B brands earn trust and differentiate themselves. 
You can align your messaging, strategy, and audience visibility with experthealthcare B2B marketing consultants. These specialists ensure every touchpoint communicates authority, consistency, and value. This guide outlines...
Photo by Los Muertos Crew on Pexels
Digital Authority Partners •

Why B2B SaaS Companies Need an FCMO for Influencer

Did you know that over 8 in 10 marketers rate influencer marketing as an effective strategy? Influencer marketing now reaches far beyond creators and taps into industry leaders, analysts, and high-credibility brand partners. For Business-to-Business (B2B) Software-as-a-Service (SaaS) brands, these experts build brand awareness.

This guide covers how an FCMO can build successful influencer partnerships, accurately measure your return on investment (ROI), and provide long-term solutions.
Photo by lee starry on Pexels
Digital Authority Partners •

Hire Fractional CMO Austin | Startup Growth & Strategy

Did you know Austin ranks number one among 46 major U.S. cities for the best place to start a business, with thousands of new founders entering the market each year? Growing your novel business idea into a fully powered and strategic business takes grit — but it also requires innovation and marketing leadership. 
Startups hiring fractional CMOs Services in Austin, Texas build stronger go-to-market plans, improve early revenue, and scale efficiently. Read this if you want to learn why bringing a...
Digital Authority Partners •

B2B Brand Positioning For Denver Businesses | DAP

Did you know Colorado ranks fourth for Innovation Potential in the U.S.? This makes Denver one of the most exciting business-to-business (B2B) markets for growth-focused companies. Tech, manufacturing, energy, healthcare, and professional services brands require competitive positioning, which relies on B2B brands finding a way to stand out and convert buyer attention into revenue.
Businesses using a Denver Fractional CMO experience stronger engagement, cohesive messaging, and more consistent rev...
Digital Authority Partners •

Chicago SEO FAQs: What Businesses Need To Know

Search engine optimization (SEO) is a powerful tool available for businesses in Chicago to thrive. With 97% of users relying on online search to find local businesses, mastering SEO gives you a significant competitive advantage in a vibrant city like Chicago. When your online presence is optimized, you’ll attract more qualified leads and build stronger customer relationships.
Here, we answer the most common Chicago SEO FAQs. We’ll give you clear, useful information on costs, timelines, benefits,...
Digital Authority Partners •

Technical SEO Checklist For Small Businesses | DAP

Almost one in three small to medium-sized business (SMB) owners wants more visibility on search engines as their top priority. Yet, many are falling in rankings due to minor technical flaws.
You can solve this problem. A Chicago SEO agency provides the strong foundation your brand needs to fix broken links, slow site speed, and poor indexing that push visitors away and reduce search engine trust. Let’s explore actionable steps to optimize your website’s backend, boost your rankings, and generate...

B2C Healthcare, medical & insurance

This collection highlights my B2C work in healthcare and insurance, where accuracy meets accessibility. I turn nuanced, often technical subjects into content that feels human, helpful, and easy to navigate.

The Dental Medical Convergence •

Bad Breath During Pregnancy: Causes & Safe Fixes | TDMC

Medical Disclaimer: This content is for informational and educational purposes only and does not constitute medical or dental advice, diagnosis, or treatment. Home remedies are not substitutes for professional dental care. Bad breath during pregnancy may indicate conditions requiring immediate professional attention. Always consult your dentist and OB/GYN before using any home remedies, especially during pregnancy. If you experience severe pain, swelling, fever, or signs of infection, seek immed...
Photo by cottonbro studio on Pexels
Guest Post for DAP on ConservaMom •

Oral Health During Pregnancy: What Moms Should Know to Protect Themselves and Their Babies

Sharing is caring! Learn about oral health during pregnancy and why regular dental checkups are essential for you and your baby.

Pregnancy is a smart time to schedule a dental checkup. The increased blood flow and hormonal changes that your body depends on to develop a healthy baby can also impact your oral health. Research shows that pregnancy can increase the risk of tooth decay and gum disease, which makes routine dental care important. The good news is that dental checkups are considered sa...
Photo by www.kaboompics.com on Pexels
Chicago Pediatric Therapy & Wellness Center •

What Is a BCBA? How Board-Certified Behavior Analysts Support Your Child’s Growth in Ukrainian Village

Is your child facing communication, behavioral, or developmental challenges? You’ve likely encountered “BCBA” in your search for answers, but what does this actually mean for your family? A Board Certified Behavior Analyst (BCBA) is a specially trained professional who designs and leads ABA therapy to help neurodivergent children build essential life skills.
About 17% of Ukrainian Village households include children, and roughly 15–20% of children may be neurodivergent. Many local families are s...
Photo by www.kaboompics.com on Pexels
Oklahoma Pain Management Doctor •

Inside Modern Pain Care: Why More Patients Trust Interventional Treatments in Oklahoma

Chronic pain care is changing as researchers learn more about how pain actually works. For many years, painkillers were the primary tool used to ease symptoms and offer short-term relief. Over time, patients and healthcare professionals recognized the limitations of relying on medications alone, including reduced effectiveness and concerns about long-term use.

This growing awareness among Oklahomans has paved the way for safer, more targeted approaches that focus on treating the source of pain and supporting lasting recovery. This article explores why patients are turning to non-surgical treatments and opting for a more holistic approach to care.
Photo by Los Muertos Crew on Pexels
Digital Authority Partners •

Why B2B SaaS Companies Need an FCMO for Influencer

Did you know that over 8 in 10 marketers rate influencer marketing as an effective strategy? Influencer marketing now reaches far beyond creators and taps into industry leaders, analysts, and high-credibility brand partners. For Business-to-Business (B2B) Software-as-a-Service (SaaS) brands, these experts build brand awareness.

This guide covers how an FCMO can build successful influencer partnerships, accurately measure your return on investment (ROI), and provide long-term solutions.
The Dental Medical Convergence •

Teeth Sensitivity in Pregnancy | Dental Medical Convergence

Medical Disclaimer: This content is for informational and educational purposes only and does not constitute medical or dental advice, diagnosis, or treatment. Home remedies are not substitutes for professional dental care. Tooth pain during pregnancy may indicate serious conditions requiring immediate professional attention. Always consult your dentist and OB/GYN before using any home remedies, especially during pregnancy. If you experience severe pain, swelling, fever, or signs of infection, se...
The Dental Medical Convergence •

Teeth Loss While Pregnant | Dental Medical Convergence

Medical Disclaimer: This content is for informational and educational purposes only and does not constitute medical or dental advice, diagnosis, or treatment. Home remedies are not substitutes for professional dental care. Tooth pain during pregnancy may indicate a serious condition that requires immediate professional attention. Always consult your dentist and OB/GYN before using any home remedies, especially during pregnancy. If you experience severe pain, swelling, fever, or signs of infectio...
Chicago Pediatric Therapy & Wellness Center •

What Is Stimming? A Guide for Lincoln Park Parents

If you notice your child flapping their hands when excited, humming the same tune repeatedly, or rocking gently during stressful moments, you might wonder what these behaviors mean. Repetitive actions, known as stimming, are your child’s natural way of navigating a world that can sometimes feel overwhelming.
For many children, especially those with autism or ADHD, these self-stimulatory behaviors aren’t something to worry about. They’re a tool for self-regulation and comfort.
Understanding what...
Photo by Kindel Media on Pexels
Social News Daily •

Interventional Pain Care in Oklahoma: A New Era of Relief

Oklahoma is one of the top US states for drug use. Fentanyl caused 90% of opioid-related overdose deaths in 2023, compared to 10-20% annually in the years before 2020.
In response, Oklahoma City pain management doctors are prioritizing interventional pain care with minimally invasive and targeted procedures. The movement towards targeted pain management in Oklahoma involves legislative changes, expansion of services by hospitals and clinics, and increased emphasis on non-opioid, minimally invasi...
Entrepreneurs Break •

Dr. Brandon Claflin on Effective Spine and Pain Treatment for Herniated Discs | Entrepreneurs Break

Living with a herniated disc can test your patience and perseverance. Sometimes healing needs a more attentive and minimally invasive approach, from physical therapy to home exercises and over-the-counter medication. You deserve to live with less pain, and seeking professional help doesn’t have to be daunting. According to double board-certified pain management specialist Dr. Brandon Claflin of Tulsa, OK, it is possible to manage herniated disk pain. “If a treatment isn’t working, we regroup and...

Other: Staffing, Business, Recruitment

This collection features my B2C content in business and recruitment, created to inform job seekers, support career development, and make workplace topics accessible and actionable.

RecruitingDaily •

When Your Job is on Thin Ice: 6 Tips for Managing Layoff Anxiety

It’s been a tough time lately. From necessary and empowering shifts like zero tolerance for toxic work cultures to the great resignation and even greater layoffs, “job security” is hardly inevitable. The abundance of layoffs in all industries harms employees’ mental health. People feel vulnerable, anxious, and disposable. Plus, breaks in employment may have an impact on future employment opportunities, leading to a bash in confidence and a downward spiral of stress. 
Numerous talent acquisition...
RecruitingDaily •

Escaping the Cycle of Low Wages: The Benefits of Upskilling for Workers and Employers

Is upskilling the solution to hiring challenges for employers? Many believe it is. Would rage applying or quiet quitting be trending if employers were investing in the lives (and ultimately livelihoods) of their team members? Maybe less so.
A 2021 Workforce study surveyed over 18,000 frontline workers across 150 companies, stating their number one reason for leaving their job. Guess what came out top? Lack of career growth opportunities. So if you still need to give upskilling due praise, now’s...
RecruitingDaily •

Staffing your Workforce with Virtual, Digital People - A Closer Look

More and more, we’re experiencing the world of Artificial Intelligence (AI) becoming integrated into our daily lives. Chatbots are old news when we consider a space where virtual human technologies now provide entertainment and broadcasting at world events. With this rapid progression, virtual and digital people emit renewed competition for job seekers and an alternative consideration for businesses and recruiters.
Virtual people are a hybrid of animation, AI, sound tech, and machine learning, r...
RecruitingDaily •

Pre-Employment Tests: Mistakes or Marvels in the Recruiting Process?

Pre-employment testing seems par for the course for many recruiters or employers seeking to fill positions. These tests often involve technical assessments that gauge skills specific to the advertised role. As part of the recruiting process, pre-employment assessment sounds like a great idea – in theory. But there are cracks in the recruiting process when tests are a foundational deciding factor to a successful application. 
In this article, we uncover the truth about pre-employment testing and...